ART BUSINESS / COURSE IN DEVELOPMENT

A price you can
stand behind.

A planned practical course for artists who want to work through their costs, compare options and explain their price with confidence.

Planned course · US$69Join the launch list for free. No payment today.

Join & get my free starter

Ready now: The Artist Pricing Studio

Preview the free tool
Nine glazed ceramic domes in Sam Mayell’s Glaze Study set.
FROM OUR STUDIOGlaze Study · nine-piece set by Sam Mayell
01Account for your time02Compare pricing scenarios03Explain the work’s value

A USEFUL FIRST STEP, TODAY

Start with a tool.
Stay for what’s next.

Make a reasoned pricing decision, with your time and selling costs included.

The course is in development. While we build it, use The Artist Pricing Studio to take your first practical step.

  • An interactive cost-and-price calculator
  • A clear breakdown of costs and fees
  • A pricing decision worksheet

For artists preparing to sell or reviewing current prices. Not a valuation service.

Proposed course: US$69. Final curriculum, price and launch date are still being developed. Joining is free and does not enrol you or reserve a place.

SEE WHAT YOU CAN MAKE WITH IT

See where
the money goes.

Change your costs, time, fees and target margin. See the modelled price update, then use the worksheet to record what the numbers leave out and how you will test your decision.

For artists preparing to sell or reviewing current prices. Not a valuation service.

PRICING CALCULATORFREE STARTER

Your time belongs in the price.

Materials
20.00
Time · 3 hours × 30
90.00
Packaging + overheads
18.00
Total costs
128.00
MODELLED PRICE166.23

3% selling fee · 20% target margin

Illustrative inputs, all in one currency. Excludes taxes and costs you haven’t entered; not a recommended price.

Try the pricing calculator

Open access · No signup needed to try it.

The nine finished ceramic domes in Sam Mayell’s Glaze Study set.
Real work · Sam Mayell Ceramics

A CLOSER LOOK AT SAM’S WORK

A real piece
of the practice.

A price needs context. Sam’s listing describes the work as a nine-piece set, states the dome size and explains the included hanging guide. The pricing tool uses illustrative costs, not Sam’s private production costs.

Explore the original work ↗

Founder work shown for context. Not a student result, included kit or promised course outcome.

Sam Mayell holding a ceramic dome in his Queenstown studio, surrounded by plaster moulds.
Sam in the Queenstown studio.

MEET THE PEOPLE BEHIND OUR ART SCHOOL

From Sam
& Olive Mayell.

We run Sam Mayell Ceramics and The Pottery Lounge in New Zealand. Our Art School is where we’re bringing that creative practice into practical art, ceramics and creative business education.

Sam is the designer and maker behind the ceramic work you see here. His background is in photography and graphic design; his Queenstown studio practice includes mould making, glazing and finished wall installations.

A new school, built from an existing practice. Our first courses are in development.

THE COURSE WE’RE DEVELOPING

Replace the pricing spiral with a reasoned decision.

Work through the costs, choices and presentation behind an art price — so you can explain it without apologising.

PLANNED COURSE PRICEUS$69

Free starter available now. Course content and launch date are still in development.

01

Know what the work costs

Account for materials, time, packaging, fees and other relevant costs.

02

Explore your pricing options

Compare direct and wholesale scenarios with a pricing worksheet.

03

Present the value clearly

Connect the process, detail and story of the work to its buying experience.

Let me know when it’s ready ↗

A FEW PRACTICAL DETAILS

Before you begin.

What do I get today?

The Artist Pricing Studio: a free working tool you can use in your browser and download your work from. Join the list to register interest in this course. You can also try the tool from its preview without signing up.

Am I buying a course?

No. Joining is free. The planned US$69 course is still in development, with no confirmed launch date. There is no card, checkout, subscription or course enrolment today.

Who is it for?

For artists preparing to sell or reviewing current prices. Not a valuation service.

Where does the tool save my work?

In this browser, on this device. It does not sync across devices or provide a cloud backup. Download a copy to keep your work.

What happens to my email?

We save your interest in this course and your permission for updates. Your free resource opens immediately; confirmation emails are not being sent yet. You can ask to stop updates at any time. Privacy details.

Does this guarantee sales or creative results?

No. The tools help you organise decisions and practise. Outcomes depend on your work, circumstances and how you apply what you learn.

YOUR PRACTICE. YOUR NEXT STEP.

A little direction.
Room to make it yours.

Join & get my free starter

Free to join · Planned course US$69 · Decide later