Understand your current sales
Look at what sold, who bought and how they found you before adding more marketing.
ART BUSINESS / COURSE IN DEVELOPMENT
Good work deserves
a good release.
A planned practical course for artists who have made some sales and want a repeatable way to release their work.
Planned course · US$69Join the launch list for free. No payment today.
Join & get my free starterReady now: The Four-Week Art Release Planner
Preview the free tool
01Understand what has sold02Build a release rhythm03Review what to repeat
A USEFUL FIRST STEP, TODAY
Start with a tool.
Stay for what’s next.
Connect making, sharing and follow-up in one manageable release routine.
The course is in development. While we build it, use The Four-Week Art Release Planner to take your first practical step.
- A four-week plan built around your date
- Eight practical tasks to work through
- Your action plan, ready to keep and revisit
For artists who have made a few sales and want a clearer marketing routine.
Proposed course: US$69. Final curriculum, price and launch date are still being developed. Joining is free and does not enrol you or reserve a place.
TRY A REAL EXAMPLE
See your next
four weeks take shape.
A collection, a date and a few considered next steps. Change the date to see a sample plan update.
ILLUSTRATIVE COLLECTION PLAN
Colour studies
Six pieces. Four weeks. A place to begin.
The four weeks below move with it.
Example release date 23 Oct 2026. Four weeks updated.
9 Oct 2026 – 15 Oct 2026
Select & prepare
Photograph six finished pieces in the same light. Check dimensions, prices and delivery details.
16 Oct 2026 – 22 Oct 2026
Show the process
Share a close-up of the surface and a look at the making process. Invite interested people to the preview.
23 Oct 2026 – 29 Oct 2026
Release the work
Open the collection page. Check every buying link, then send the release to the people who opted in.
30 Oct 2026 – 5 Nov 2026
Follow through
Answer the questions that came up. Record what sold, the costs and one thing to change next time.
Example dates and actions. Your own planner starts blank and saves in this browser.
Try the release planner
A CLOSER LOOK AT SAM’S WORK
A real piece
of the practice.
A defined collection creates something specific to photograph, describe and invite people to view. Start with a coherent body of work, then plan the activity around it.
Explore the original work ↗Founder work shown for context. Not a student result, included kit or promised course outcome.
MEET THE PEOPLE BEHIND OUR ART SCHOOL
From Sam
& Olive Mayell.
We run Sam Mayell Ceramics and The Pottery Lounge in New Zealand. Our Art School is where we’re bringing that creative practice into practical art, ceramics and creative business education.
Sam is the designer and maker behind the ceramic work you see here. His background is in photography and graphic design; his Queenstown studio practice includes mould making, glazing and finished wall installations.
Meet Sam & see his practice ↗Explore The Pottery Lounge ↗
A new school, built from an existing practice. Our first courses are in development.
THE COURSE WE’RE DEVELOPING
Build a sales routine you can actually keep doing.
For artists who’ve made some sales and want a more deliberate way to show up, release work and follow through.
PLANNED COURSE PRICEUS$69
Free starter available now. Course content and launch date are still in development.
Create a release rhythm
Plan a manageable cycle of making, sharing, launching and following up.
Measure what matters
Use a simple review to decide what to repeat and what to change next time.
A FEW PRACTICAL DETAILS
Before you begin.
What do I get today?
The Four-Week Art Release Planner: a free working tool you can use in your browser and download your work from. Join the list to register interest in this course. You can also try the tool from its preview without signing up.
Am I buying a course?
No. Joining is free. The planned US$69 course is still in development, with no confirmed launch date. There is no card, checkout, subscription or course enrolment today.
Who is it for?
For artists who have made a few sales and want a clearer marketing routine.
Where does the tool save my work?
In this browser, on this device. It does not sync across devices or provide a cloud backup. Download a copy to keep your work.
What happens to my email?
We save your interest in this course and your permission for updates. Your free resource opens immediately; confirmation emails are not being sent yet. You can ask to stop updates at any time. Privacy details.
Does this guarantee sales or creative results?
No. The tools help you organise decisions and practise. Outcomes depend on your work, circumstances and how you apply what you learn.
YOUR PRACTICE. YOUR NEXT STEP.
A little direction.
Room to make it yours.
Join & get my free starter Free to join · Planned course US$69 · Decide later