YOUR FREE STARTER RESOURCE

The Four-Week Art Release Planner

A working space for your next step. Fill it in, make it yours and keep a copy.

A COLLECTION. A DATE. A PLAN.

Give your next release
a little more structure.

Choose when the work becomes available. Work back through preparation and preview, then make time to follow through.

Collection name

Release date

Your release starts week 3. The plan covers two weeks before and two weeks from that date. Changing the date keeps your notes and checkmarks.

Opening your saved work… Nothing here is uploaded.

YOUR RELEASE

Your next collection

Set a date when you are ready.

0 / 8

tasks checked by you

Progress through your plan, not a prediction of sales.

WEEK 01

2 weeks before release

Select & prepare

Choose a manageable collection and remove the practical buying obstacles.

[ ]Choose the finished pieces and confirm availability[ ]Check photographs, descriptions, prices and delivery

My next action · week 1

What will you do, who owns it, and on which day?

Next action: __________________________

WEEK 02

1 week before release

Show the process

Help interested people understand what is coming and why it matters.

[ ]Prepare two specific studio stories[ ]Plan a preview invitation for people who opted in

My next action · week 2

What will you do, who owns it, and on which day?

Next action: __________________________

WEEK 03

Release week

Release the work

Make the collection easy to find, understand and buy.

[ ]Check the actual buying route on a phone[ ]Share the release with your chosen audience

My next action · week 3

What will you do, who owns it, and on which day?

Next action: __________________________

WEEK 04

1 week after release

Follow through

Answer questions and record what you learned before planning the next release.

[ ]Review buyer questions and fulfilment follow-through[ ]Record results, costs and one change for next time

My next action · week 4

What will you do, who owns it, and on which day?

Next action: __________________________

Choose a valid release date to download your dated plan.

Select your plan text

MY FOUR-WEEK ART RELEASE PLAN
[Add your collection name]
Release date: [Choose a valid release date]

WEEK 1 — Select & prepare
Dates not set
Choose a manageable collection and remove the practical buying obstacles.
[ ] Choose the finished pieces and confirm availability
[ ] Check photographs, descriptions, prices and delivery
My next action, owner & day:
[Add your next action]

WEEK 2 — Show the process
Dates not set
Help interested people understand what is coming and why it matters.
[ ] Prepare two specific studio stories
[ ] Plan a preview invitation for people who opted in
My next action, owner & day:
[Add your next action]

WEEK 3 — Release the work
Dates not set
Make the collection easy to find, understand and buy.
[ ] Check the actual buying route on a phone
[ ] Share the release with your chosen audience
My next action, owner & day:
[Add your next action]

WEEK 4 — Follow through
Dates not set
Answer questions and record what you learned before planning the next release.
[ ] Review buyer questions and fulfilment follow-through
[ ] Record results, costs and one change for next time
My next action, owner & day:
[Add your next action]

Planning aid only. Check your real availability, lead times and commitments. No reminders or messages are sent.

Select the text and use your device’s copy command.

This is a suggested planning rhythm. Adjust the work to your capacity, actual availability and delivery commitments. Check your real shop before ticking anything off.

Keep the thinking behind it.

Your original review and planning notes are below, saved separately from this dated plan.

Select your notes to copy

The Four-Week Art Release Planner
Our Art School · https://ourartschool.com/starter/consistent-sales

1. Start with evidence
What sold last time? Who bought, how did they find you, and what questions did they ask?
[Your notes]

2. Week 1 · Select and prepare
Choose the available pieces. Confirm photographs, descriptions, prices and fulfilment.
[Your notes]

3. Week 2 · Show the process
Plan two useful studio stories and one clear invitation to receive the collection preview.
[Your notes]

4. Week 3 · Release the work
Choose the opening date, buying link and messages for people who have opted in.
[Your notes]

5. Week 4 · Follow through
Answer common questions, follow up appropriately, then log visits, enquiries, sales, costs and lessons.
[Your notes]

Select the text and use your device’s copy command.

Opening your saved work…

Start with evidence

What sold last time? Who bought, how did they find you, and what questions did they ask?