Our Art SchoolFROM SAM MAYELL & THE POTTERY LOUNGEGet the free starter

ART BUSINESS · A FREE PRACTICAL STARTER

Give people who love your arta reason to stay.

Your best connection does not have to end at a social post. Turn your studio details into a signup invitation and three editable emails with this free writing kit.

  • A signup invitation using your studio details
  • Three editable drafts, ready to make your own
  • Your email kit and pre-send checklist to keep
Get my free email kit ↓
Sam Mayell working in his ceramics studio.

From the people behind
Sam Mayell & The Pottery Lounge

See what’s inside ↓
Works on your phone or laptopDownload your own notesStart before the course launches

SEE WHAT YOU CAN MAKE WITH IT

A reason to join.
A reason to read.

Add real details about your studio, then draft a welcome, a studio story and an invitation. Edit each message in your own voice and keep your whole kit together. Nothing is connected or sent.

For artists with work to share. You don’t need a large social following.

EMAIL WRITING KITFREE STARTER

A conversation worth continuing.

  1. 01

    Welcome

    Deliver the promise

    Draft
  2. 02

    Studio story

    Share one real detail

    Draft
  3. 03

    Invitation

    Make one next step clear

    Draft
START WITH YOUR OWN DETAILS

Your practice. Your real studio story. One clear invitation to see the work.

Three editable messages, a signup invitation and a pre-send checklist. A writing tool; nothing is sent.

Try the email writing kit
Sam Mayell pouring clay slip into plaster moulds in his ceramics studio.

FROM A WORKING CREATIVE PRACTICE

Made in the studio.
Shared with you.

From the couple behind Sam Mayell and The Pottery Lounge in New Zealand. We’re developing a new home for practical art, ceramics and creative business education.

See Sam’s work ↗Visit the studio ↗

Photography from our existing studio practice.

THE NEXT STEP WE’RE DEVELOPING

Start a collector list with intention.

The free starter is ready now. We’re exploring a fuller course for US$69, built around these practical skills.

01

Give the right people a reason to join

Define who your work speaks to and what your emails will offer.

02

Create your first invitation

Plan a signup page and a clear invitation from your existing touchpoints.

03

Write the first few emails

Draft a welcome, a studio story and a thoughtful invitation to view work.

BEFORE YOU START

A few good questions.

What do I get today?

The Collector Email Starter Kit: a working resource you can use in your browser, download as text, or print to PDF. It is ready now. You are also joining this course’s interest list.

Is this a free course?

The starter resource is free. The proposed US$69 course is still in development. There is no checkout, subscription or payment when you join.

Who is it for?

For artists with work to share. You don’t need a large social following.

Will this guarantee results?

No. These tools help you organise your decisions and practise deliberately. Sales and creative outcomes depend on your work, circumstances and how you apply what you learn.

What happens to my email?

We save your interest in this course. You can opt out of updates at any time. Your free resource opens immediately after signup. We’re not sending confirmation emails yet. Read the privacy details.

START WITH SOMETHING YOU CAN USE

Your next step
doesn’t need to be a leap.

Get my free email kit ↗

Free starter now. Decide about the course later.