Give the right people a reason to join
Define who your work speaks to and what your emails will offer.
ART BUSINESS / COURSE IN DEVELOPMENT
Build a connection
beyond the feed.
A planned practical course for artists who want a direct connection with people interested in their work, without needing a huge following.
Planned course · US$69Join the launch list for free. No payment today.
Join & get my free starterReady now: The Collector Email Starter Kit
Preview the free tool
01Give people a reason to join02Share a real studio story03Invite them to see the work
A USEFUL FIRST STEP, TODAY
Start with a tool.
Stay for what’s next.
Create a clear signup invitation and your first three collector emails.
The course is in development. While we build it, use The Collector Email Starter Kit to take your first practical step.
- A signup invitation using your studio details
- Three editable drafts, ready to make your own
- Your email kit and pre-send checklist to keep
For artists with work to share. You don’t need a large social following.
Proposed course: US$69. Final curriculum, price and launch date are still being developed. Joining is free and does not enrol you or reserve a place.
SEE WHAT YOU CAN MAKE WITH IT
A reason to join.
A reason to read.
Add real details about your studio, then draft a welcome, a studio story and an invitation. Edit each message in your own voice and keep your whole kit together. Nothing is connected or sent.
For artists with work to share. You don’t need a large social following.
EMAIL WRITING KITFREE STARTER
A conversation worth continuing.
- 01Draft
Welcome
Deliver the promise
- 02Draft
Studio story
Share one real detail
- 03Draft
Invitation
Make one next step clear
START WITH YOUR OWN DETAILS
Your practice. Your real studio story. One clear invitation to see the work.
Three editable messages, a signup invitation and a pre-send checklist. A writing tool; nothing is sent.
Try the email writing kitOpen access · No signup needed to try it.
A CLOSER LOOK AT SAM’S WORK
A real piece
of the practice.
A studio email can show a specific decision behind a finished piece: the arrangement, surface or relationship between forms. Link the story to a real collection instead of writing an abstract sales pitch.
Explore the original work ↗Founder work shown for context. Not a student result, included kit or promised course outcome.
MEET THE PEOPLE BEHIND OUR ART SCHOOL
From Sam
& Olive Mayell.
We run Sam Mayell Ceramics and The Pottery Lounge in New Zealand. Our Art School is where we’re bringing that creative practice into practical art, ceramics and creative business education.
Sam is the designer and maker behind the ceramic work you see here. His background is in photography and graphic design; his Queenstown studio practice includes mould making, glazing and finished wall installations.
Meet Sam & see his practice ↗Explore The Pottery Lounge ↗
A new school, built from an existing practice. Our first courses are in development.
THE COURSE WE’RE DEVELOPING
Start a collector list with intention.
Develop a small, relevant email audience around your art, with a reason to join and a reason to stay.
PLANNED COURSE PRICEUS$69
Free starter available now. Course content and launch date are still in development.
Create your first invitation
Plan a signup page and a clear invitation from your existing touchpoints.
Write the first few emails
Draft a welcome, a studio story and a thoughtful invitation to view work.
A FEW PRACTICAL DETAILS
Before you begin.
What do I get today?
The Collector Email Starter Kit: a free working tool you can use in your browser and download your work from. Join the list to register interest in this course. You can also try the tool from its preview without signing up.
Am I buying a course?
No. Joining is free. The planned US$69 course is still in development, with no confirmed launch date. There is no card, checkout, subscription or course enrolment today.
Who is it for?
For artists with work to share. You don’t need a large social following.
Where does the tool save my work?
In this browser, on this device. It does not sync across devices or provide a cloud backup. Download a copy to keep your work.
What happens to my email?
We save your interest in this course and your permission for updates. Your free resource opens immediately; confirmation emails are not being sent yet. You can ask to stop updates at any time. Privacy details.
Does this guarantee sales or creative results?
No. The tools help you organise decisions and practise. Outcomes depend on your work, circumstances and how you apply what you learn.
YOUR PRACTICE. YOUR NEXT STEP.
A little direction.
Room to make it yours.
Join & get my free starter Free to join · Planned course US$69 · Decide later